The Universidad de Dagupan’s Pamaskong Handog is an annual initiative that brings holiday cheer to indigent families in Dagupan through gift-giving.

This program directly aligns with the United Nations Sustainable Development Goal of Zero Hunger by providing food and essential supplies to those in need, ensuring they have access to nutritious meals during the festive season. Beyond addressing immediate needs, it fosters a sense of community and shared responsibility in alleviating hunger and poverty.

Through this tradition, the university demonstrates its commitment to creating a sustainable and compassionate society.